The Nutcase brand stands for specialty multi-sport helmets which by their quality and singular design are set apart from the competition. In the U.S.A. Nutcase is already well-established and now the same renown is being sought after by the brand in Europe. The strategy involves communicating the brands attitude towards life and the products competitive safety advantage for young people in a thrilling and dramatically persuasive manner. Central to the campaign are breath-taking photographs which embody and express both of these concepts: A Parisian parkours acrobat who appears to have nothing to break his fall, lands on the hard asphalt street.
